We’re here to make oral care effortless and finally simpler!

That’s why we built a toothbrush designed around how people actually live, with simple but innovative features that fix the small, overlooked problems. With a 100-day battery, wall-mounted charging dock, UV-C self-cleaning cap, and thoughtful design, Gentle X is everything brushing was missing.

After selling over 60,000 brushes across India. Now, we’re building the next chapter with Gentle X. Let’s make brushing feel better. Daily.

We’re a design-first oral care startup redefining how people think about oral care. What started as a two-person vision has grown into a team of innovators, creators, and dental experts, united by one mission: to make oral health effortless and convenient. We don’t just make products, we create experiences. 

With each launch, we’ve challenged the status quo, combining smart design with deep user insight to build tools people actually love to use.

Some leave plaque behind. Others scrub too hard and hurt your gums. Either way, they fall short of what your mouth actually needs: thorough cleaning without the damage.

Gentle X is engineered to provide an optimal brushing experience, combining 40,000 sonic vibrations per minute with precision-designed DuPont™ bristles to clean deeply, gently, and exactly where your teeth need it.

The built-in 2-minute timer helps you brush just right. Gentle pulses guide you through all four sections of your mouth. Choose from 3 cleaning modes: Everyday, Deep Clean, and Zen Mode. 

Together, they help deliver the kind of thorough, dentist-approved cleaning your mouth deserves every single time!

Brushing too hard can cause gum damage without you realizing it.
Gentle X has an innovative X-sense™ Technology that detects aggressive brushing and automatically adjusts speed, giving you a complete clean while protecting your gums every day.

No one likes starting their day with a mess! Bulky docks. Tangled wires. Toothbrushes shoved in random mugs.

It’s time to move on! 

We built a better home for your brush and turned it into a seamless charging dock!

Our wireless wall mount clicks your brush into place, charges it wirelessly, and keeps your counter organized! Now, you can effortlessly snap your brush, forget the wet, dirty holders, and say goodbye to the battery anxiety. 

Mounting the wall mount is easy; just peel, stick, and done! 
No drills, screws, or clutter!!

Traditional electric toothbrushes drain quickly, need constant recharging, and come with cumbersome docks, tangled wires, or bulky adapters. Frequent charging disrupts your daily routine and makes it a nightmare for traveling. 

Gentle X packs a powerful, rechargeable 550mAh Li-ion battery designed for lasting convenience. With a single full charge, Gentle X easily provides over 100 days of regular brushing. 

Gentle X’s Type-C compatibility with its exceptional battery life makes packing and planning both simple, meaning you’re never tethered or inconvenienced by cables or bulky docks again.

From airport trays to hotel sinks, your toothbrush touches more germs than your toilet seat. Yep, let that sink in. And those regular caps? They only hide the problem. Bad hygiene on the go can throw your whole routine off, especially when you’re away for days.

That’s why Gentle X comes with a built-in UV-C cap. Because brushing with yesterday’s germs? Not happening!

Designed with integrated “UV-C light” technology in the travel cap, Gentle X self-cleans between uses. So you can have your brush protected, fresh, and always ready to go. 
Built to blend into your routine, not interrupt it!

Gentle X comes with a UV-C travel cap that actively sanitizes your brush between uses, keeping it fresh, protected, and travel-ready.

Gentle X is travel-ready and engineered for life on the move. With a compact UV-C travel cap, a 100-day battery, a lightweight design, and universal USB-C compatibility.

No matter where you go, your brush stays protected, charged, and ready!

Research shows that fewer than 5% of users engage with these features regularly, yet their inclusion significantly increases the cost and ultimately raises the price you pay.

By focusing solely on what truly matters, we ensure you get a superior product at a price that makes sense. Because sometimes, the smartest tech is knowing exactly when to keep things simple.